30 Nov, 2025
| Merchant | Mixue |
|---|---|
| Promotion Title | Mixue Christmas Promotion |
| Promotion Period | 1 Dec 2025 – 4 Jan 2026 |
| Applicable Outlets | Selected outlets in Malaysia |
| Terms & Conditions | General promotion terms apply. Conditions vary by activity. |
The Mixue Christmas Festival returns with a month of festive treats, sweet surprises and joyful activities from 1 December 2025 to 4 January 2026. With Toffee Series rewards, wish-making fun and snowy moments, this celebration brings Snow King’s magic to every Mixue fan.
This year’s Christmas Festival features three major activities designed to bring excitement throughout the festive season. From lucky draws to interactive celebrations, customers can enjoy a variety of ways to take part in the Mixue holiday cheer.
Customers who purchase any two Toffee Series drinks, excluding RM2 Toffee Ice Cream, are eligible to join the Lucky Draw through the Mixue Mini Program. This promotion offers a chance to win attractive prizes while enjoying the festive Toffee flavours.
The Toffee Series includes the following items:
Customers can participate in the Snow King Wish Box for a festive wish-making experience. To join, simply spend at any Mixue outlet, write a wish on the receipt and post it on social media using the required hashtags and tagging Mixue Malaysia.
Customers can capture their snowing moments at Mixue outlets and share them on social media. By posting with the required hashtag and tagging Mixue Malaysia, participants stand a chance to win Mixue Ice Cream Vouchers.
Each activity requires simple participation steps. Eligible purchases, social media posts and app-based entries allow customers to join the promotions. The Lucky Draw is conducted through the Mixue Mini Program, while Wish Box and Snowing activities require posts with the specified hashtags.
The Mixue Christmas Festival runs from 1 December 2025 to 4 January 2026 across selected Mixue outlets in Malaysia. Activities such as the Wish Box and Snowing in Mixue are available during their respective date ranges.
General terms apply. Each activity follows its own participation guidelines. Purchases for the Lucky Draw exclude RM2 Toffee Ice Cream. Additional conditions may be specified by the brand during participation.
The Mixue Christmas Festival delivers a delightful combination of seasonal flavours, creative engagement and festive cheer. With multiple activities spread throughout December, customers can enjoy unique experiences and stand a chance to win Mixue rewards while celebrating the holiday season.
Visit your nearest Mixue outlet this festive season and be part of the celebrations from start to finish.
Promotion Period: 1 Dec 2025 - 4 Jan 2026
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