MIXUE Promotion: 100 Snow King Tour - Free MIXUE Merch | 11-27 September 2026

The 100 Snow King Tour has officially landed at Sungei Wang Plaza, bringing a massive gathering of Snow Kings to the heart of Kuala Lumpur for photo opportunities, exclusive giveaways, and live appearances throughout September 2026.

Promotion Details

The campaign features three key event highlights for visitors to enjoy:

• 100 Snow King Tour Display: A showcase of 100 Snow Kings at the venue, set up for visitors to explore, pose, and take photos.
• Free MIXUE Merch: Visitors who participate in the Find Snow King activity can receive free MIXUE merchandise.
• Meet & Greet - Snow King Show: A dedicated stage showcase and meet-and-greet session with the Snow Kings.

How to Redeem

• Head to the Sungei Wang Plaza Main Entrance during event hours.
• Explore the display area and locate the designated Snow King for the Find Snow King activity.
• Claim your free MIXUE merchandise at the venue, subject to event guidelines and availability.

Promotion Period & Locations

The event is hosted at the following location and schedule:

• Location: Sungei Wang Plaza Main Entrance, Kuala Lumpur.
• 100 Snow King Tour: 11 September 2026 to 23 September 2026.
• Meet & Greet with Snow King / Snow King Show: 25 September 2026 to 27 September 2026.

Terms & Conditions

• All pictures shown are for illustration purposes only.
• Terms and conditions apply as determined by MIXUE Malaysia.
• Free merchandise offers and activities are subject to on-site terms and operational conditions.

Why You Shouldn’t Miss This

This event offers a rare chance to see 100 Snow Kings gathered in one location in Bukit Bintang. Whether you want to snap memorable photos with the different Snow King designs, take home official free merchandise, or watch the energetic Snow King Show in person, the campaign delivers an engaging experience for fans and shoppers alike.

Gather your friends and family, head over to Sungei Wang Plaza Main Entrance, and join the 100 Snow King Tour before the showcase concludes on 27 September 2026.

Promotion Period: 11 Sep 2026 - 23 Sep 2026